Miele Content Marketing

Video content created for German manufacturer Miele. This video intended to educate customers about relevant subjects such as laundry symbols, in this case the target audience was students and young adults.

The video included some character and motion graphic animation, that followed a narration that went over all the different laundry symbols you would encounter. Unfortunately, the project was put on hold during the COVID pandemic in 2020.

Skills: Animation, Illustration, Marketing

Storyboard and style development

The original design had a more vibrant colour palette. Further development lead to a monochrome colour palette that allowed for certain elements to stand out against the backgrounds.