Simon Ward Portfolio (Copy)

CV

I’ve been regularly working within the design industry since graduating from university in 2013, as well as freelancing for a a variety of clients and agencies.

CV

Mediaworks

CREATIVE DESIGNER / NOVEMBER 2019 TO PRESENT

I joined Mediaworks in 2019 because I was interested in working within a larger agency with well-known brands. In over three years at the company, I have worked across a wide range of projects, including:

  • Designing and managing website projects from the initial client briefs/immersion sessions, to creating sitemaps, wireframing the user journey, and establishing the website's look and feel. We collaborate with SEO and insights teams to ensure that each website is discoverable through search engines and provides a clear user journey. Our projects can range from brochure sites to fully functional e-commerce websites across a variety of sectors.

  • Working alongside our insights teams to improve client websites through Conversion Rate Optimization (CRO). This involves analyzing data and user habits to improve the website's user journey and ensure clients are meeting their intended goals.

  • Designing new brands and logos. Creating and developing the initial logo concepts, brand strategy, look and feel, plus guidelines to ensure the new brand is rolled out successfully.

  • Working across digital marketing projects, while adapting messaging for campaigns with the copywriting and content marketing teams. We design the social ads, as well as creating animated and video content that work with our clients' existing brand.

  • Creating unique infographics and content for brands used to market across social media and improve our clients' SEO.

VIA Creative

DIGITAL DESIGNER / MAY 2016 TO AUGUST 2019

At VIA Creative, I worked as a digital designer from May 2016 to August 2019. My role was extremely varied as we worked with clients large and small on a number of projects involving UI design, branding, as well as animation and motion graphics. Some of the projects I worked on include:

  • Creating responsive web, app, and software design. I developed my design skills over the past few years to create work that helps to reflect the brand while aiming to accomplish the user and business goals.

  • Projects ranging from selling products through e-commerce websites, providing information through bespoke software designs, and branding for a broad range of companies.

  • Creating video and animated content for brands, including producing company showreels and motion graphics.

Freelance Designer

SEPTEMBER 2014 TO PRESENT

I began freelancing while working at an internship and soon picked up some projects in branding, logo design, and UI design. Some of my earlier projects include:

  • Working with Bobby Bean Design based in Sydney to create the UX and UI for several mobile apps.

  • Working with Curious Agency based in Northamptonshire to create animated videos for Grant Thornton and Nexia. These involved 2D motion graphics and video editing.

  • I worked with Gamersgate to create a new website and user journey to replace the previous outdated version. Following the new website's launch, I continued to design new features, improve accessibility, and streamline the checkout process.