Brief
Ubertas Consulting is seeking to refresh its brand while keeping its current logo. The company aims to reach new clients outside of Amazon's ecosystem, which is a crucial aspect of its growth strategy.
Approach
As a trusted official AWS partner, Ubertas’s new brand would be influenced by Amazon’s look and feel. The new brand will include icons and isometric illustrations to showcase the company's service offerings.
Services
Brand design, UI design, Icons and Illustrations
Illustrations and Icons
Abstract, Isometric illustrations that represent Ubertas’ services. These illustrations are used across the website and as part of the presentation documents.
The icons represent a visual language for the Ubetas’ USPs and service offering. Icons are great visual communicators and are able to grab the users attention. The stroke weight should be consistent across each icon. With a subtle 3D effect. White strokes are recommended on coloured backgrounds, and dark blue stokes should be used on white backgrounds.
Brand Guidelines
Website
With more than a decade of experience, the new website should showcase the extensive list of projects and client work that Ubertas have successfully delivered.
In addition, Ubertas contributes to the AWS community by creating new systems and delivering webinars. This information should be included on the new website to complement the expert services they offer.
Brand development
The initial brief requires us to keep the existing logo while delivering a new overall brand. Taking inspiration from Amazon and AWS, we have chosen to use the same color palette for each route we created. Each concept will have a slightly different look and feel, which will include new icons and imagery.
The second concept was developed further, as it had more elements that added depth to the design. This made it feel more unique when placed alongside the existing Amazon brand.
